Get to Know Erica Steiner, Sisseton Agency

As a rodeo parent, Erica Steiner spends a lot of time during the season traveling with her husband, Brandon and their sons Blake, 16, and Cooper, 11.

“Every rodeo our sons compete in is at least an hour-plus drive,” she explained.

Hoping to bring a rodeo to their home community of Sisseton, Steiner and four other rodeo families formed a Bull Bash Committee. The women fundraised, promoted and organized while the men set up and ran the show. September 2023 the first annual Sisseton Bull Bash took place.

“We wanted something in Sisseton that our kids could compete in, and our community could enjoy together,” Steiner explained. “The Bull Bash brought in rodeo kids from all around the state and other states too. It was great!”

The Bull Bash Committee is hard at work again and the second annual event will be held Sept. 21. Steiner is the event’s secretary/treasurer.

“It is nice to donate time to my own community because this is a tight-knit community where everyone cares for each other, and we all want to see our kids succeed doing the things they love.”

Steiner’s commitment to her community stems from a deep-rooted connection to Sisseton. She grew up just across the border in Browns Valley, Minnesota, and is a graduate of Sisseton High School. Today, her family raises crops, performance horses and cattle on her husband and father-in-law’s farm.

Before starting a family, when Steiner and her husband, Brandon, were just out of high school, the couple decided to start their careers in Sioux Falls. However, their community called them home when Brandon decided to join the military.

When the couple returned home to Brandon’s family farm, Steiner began looking for a 9-to-5 job and was hired by a local insurance agent. She soon became licensed and discovered that the insurance work she did was more than a job.

“I enjoyed building relationships with our customers – the people in my community. I wanted to help them protect the things they worked so hard to build” she explained.

In 2014 Steiner joined Farmers Union Insurance and she became the owner of Steiner Insurance Agency Inc.

“Farmers Union Insurance feels like you are working in a family business because you have people in your corner to help you if you need it,” she said.

And she enjoys serving her community.

“I value the fact that I can help my friends and community members feel secure in the products they buy from me,” Steiner said. “My customers worked hard for what they have and I want to help them ensure their assets are protected.”